In 2020, wilberg.studio worked with Amazon Music to develop the pilot social entertainment format Ride or Die.

Hosted by Harry Pinero, special guest music stars would enter a Wild West quiz show where they were tasked with staying on a Bucking Brunco for the longest time, making it through all 5 questions - answer wrong, and the bull speeds up!

Pilot episodes featured Manchester MC Aitch and emerging pop star HRVY. As COVID hit, production halted and the project was placed on stasis.