In 2025, wilberg.studio LTD worked with Tourlite to lead the creative direction and production of on-stage live visual content for Sigrid's Global Tour.

Assembling a small post-production team, we created 22 videos that combined rare archive, AI animation, and motion design.

Each video was built to be a stream of consciousness from Sigrid herself - a mood, feeling, or statement of intent - all wrapped within the 'Gen X Soft Club' aesthetic that permeates Sigrid's new album: 'There's Always More That I Could Say'.

The videos are to be used across festivals sets in 2026, and were most recently debuted during Ed Sheeran's stadium tour stop in Oslo, where Sigrid joined the Megastar on stage for a rendition of 'Don't Kill My Vibe'.